network for data exchange in agriculture

A tree-shaped typology of trust elements for B2B trade among European SMEs in the food sector is presented. It is a basis for EU project "e-Trust" (www.etrustproject.eu) that has the objective of facilitating the adoption of e-trade in the food sector. The typology is based on three sources: theory of national cultures, literature review about trust research in the agro food sector, and dedicated interviews of agro food buyers in five EU countries. The typology is generic, but with a view to adapting it to B2B e-business. It can be used as a checklist by any company that is interested in improving its relationships with suppliers or buyers. It enables a structured analysis of stronger and weaker points