The EU-funded projects FutureFarm, agriXchange and CAPIGI-network which joined together in GeoFARMatics 2010 in Cologne, Germany, from 24th-26th November 2010, recognised that agri-food and rural ICT must be an essential part of the European Digital Agenda for 2020. The process of building the Rural Knowledge Society started by the Valencia declaration helps to reduce the digital divide between rural and urban communities in Europe. However, new changes in the global food supply, growing demands on food quality and quantity, energy demands and environmental aspects introduce new demands on future knowledge management. The objective of future knowledge management should be to enable the agri-food and rural communities to react adequately to these changes. For this reason, knowledge management has to become part of the agri-food and rural production system. This requires a clear vision, which has to be based on discussions with farmers, experts, politicians and other stakeholders.